Are you looking for ways to improve your content and gain organic traffic? Performing a content gap analysis may be helpful. Here’s how to leverage artificial intelligence and perform a practical content gap analysis to audit your content strategy and improve your website’s SEO.
What is Content Gap Analysis?
Content gap analysis is the process of identifying the holes in your existing content pieces that could and should align with your target audience’s journey. The process involves auditing your current content and then laying out a strategy designed to solve any issues identified during the analysis.
In addition, a content gap analysis could also point you to keywords or topics your target audience is searching for that you have not yet covered.
Typically, a content gap analysis should include an audit of your website’s pages, blog articles, social media content, landing pages, downloadable, and other content assets.
Benefits of Conducting Content Gap Analysis
Identifying content gaps helps you identify missed opportunities in your SEO strategy and achieve your business goals. While gap analysis may sound like it requires a lot of legwork, the results are certainly worth the effort.
Improved Search Engine Optimization (SEO)
When you address and eliminate any gaps in your content strategy, you are also helping to improve your ranking on search engines. This is especially helpful as readers typically only click on websites on the first page of Google’s search results. In addition, roughly 75% of searchers will only click the first three results. Without this step, you are leaving the space open for your competitors to capture.
Attract More Prospects
Fixing content gaps can better position you to attract your target readers by resonating with them. A content gap analysis can help you address customer pain points and resolve their doubts.
Keep Customers On Your Website
When your pages are optimized, customers are more likely to stay on the website for longer periods. This effectively reduces your bounce rate and improves your conversion rates.
Leveraging ChatGPT for Content Gap Analysis
Content gap analysis can be time-consuming, but there are tools designed to streamline and fast-track the process—one of which is ChatGPT. Developed by OpenAI, ChatGPT can bridge the disconnect between consumer needs and the information in your content at the touch of a button.
There are plenty of prompts you can use to perform content gap analysis effectively. However, we found that this prompt from Matt Diggity works the best.
Requirements:
To effectively perform this analysis, you need to following things:
- ChatGPT Plus (specifically GPT-4)
- AIPDF Plugin
- WebPilot Plugin
Prompts (By Order):
Start by reading this document https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
By putting in this prompt, you are asking Chat GPT to analyze and familiarize itself with Google’s Search Quality Evaluator Guidelines. This is also helping ChatGPT become pre-trained in best SEO practices.
This is a handbook for the roughly 16,000 contractors for Google worldwide who are responsible for reviewing live and experimental search results. They score result pages in terms of E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) according to the quality of the page. They also look at how well the page meets the needs of the users’ queries.
Next read this article: <Link to the article>
Step two, asking ChatGPT to familiarize itself with your content. This is a very important step as it allows you to perform competitor analysis later.
Then, compare my article with these three that rank higher for the keyword: [Insert keyword] [Insert links]
In step three, you are asking ChatGPT to familiarize itself with competitor content.
Based strictly on the guidelines or principles outlined in the first document, analyze these articles and compare them in terms of the depth and detail of the content, the demonstration of expertise and credibility, and how well they fulfill the user’s intent. I want my content to be compared to the other articles only in the context of the quality rater guidelines. My content is the [Website name] article.
Provide a list of specific action points for improvements that could potentially enhance the ranking of my article, strictly based on the areas where you’ve verified through the text that the other articles are performing better. Please exclude any generic SEO advice. I only want action points based on where these articles are outperforming mine
This is the last prompt in this content gap analysis template. In this step, you are asking ChatGPT to run your web page or blog post against those of your competitors.
Running this prompt should give you actionable feedback that you can apply to any existing and new content. While recommendations can vary depending on the website’s niche, ChatGPT typically gives advice on enhancing the depth and detail of the piece, demonstrating credibility and expertise, and improving user experience.
That being said, it is important to note that ChatGPT may recommend adding visual elements even if there are images on the page. The artificial intelligence tool cannot read images on a page.
Frequently Asked Questions
Does ChatGPT work for SEO?
ChatGPT can be used for SEO but it has its limitations where other alternatives are considered better because of their accuracy and contextualization.
How do I use ChatGPT to generate SEO content?
ChatGPT has the following SEO-related capabilities:
- Keyword research
- Long-tail query research
- Related keywords research
- Semantically related keyword research
- Classify keywords by search intent
- Create keyword clusters
- Build a content strategy
What is the best SEO plugin for ChatGPT?
These are the five best SEO plugins for ChatGPT:
- SEO Assistant
- SEO Core AI
- SEO.app
- BrameWork
- Speedy SEO Marketing
How do you identify gaps in content?
Identifying gaps in content is done using the following steps:
- Research your target audience
- Research your competitors
- Monitor community discussions
- Monitor keyword rankings
- Use the right tools
- Check SERPs
- Conduct a content audit
- Identify audience search intent
What are examples of gap analysis?
Examples of gap analysis include the following:
- Determining why sales did not meet the forecast
- Finding out why productivity is not meeting expectations
- Looking for reasons why supplies are not meeting demands
- Reviewing products if they meet expectations
