FACT:
- More than 3 billion searches are made every day on Google’s search engine alone.
- That’s about 60,000 searchers and queries each second.
With so many businesses and websites competing for top spots in the search results, it is even more important to employ strategies to gain visibility and generate revenue.
While paid ads can increase brand awareness and conversion, it’s th rough expert keyword research and SEO refinement that your business will see a better bottom line. Moreover, as you improve your content through SEO disciplines, you will improve your quality score and drive down the cost of your PPC ads.
By hiring a team offering SEO services, you are creating a unit full of experts in the field. The brilliance of hiring an agency is you get to leverage specialists that do SEO day in and out, you are not just paying for someone who needs to figure out what SEO is, you get to hit the ground running. This is especially important when you can’t find the right capabilities to deliver what you need. Furthermore, the team will work toward ensuring your digital success, be it driving organic traffic, generating leads, and maximizing sales.
What does our SEO team do exactly? First and foremost our skilled SEO experts take the time to carefully understand your business objectives and strategically formulate a strategy that will help your business gain qualified traffic and create a loyal following. This is achieved through day-to-day best-in-class organic SEO optimization.
What is Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving your website to increase its visibility when people search for products or services related to your business on search engines such as Google, Bing, and Yahoo. Websites with higher visibility on the search engine results page (SERP) have a better chance of garnering attention and attracting prospective and existing clients to your business.
How Search Engine Optimization (SEO) Works
Typically, search engines are used by people who have queries and are looking for answers online. Search engines use bots to crawl pages on the internet and collect information about those pages. These pages will now be indexed, which means they are filed and stored in a database where they can later be retrieved.
In most cases, the bots will not index pages featuring duplicated or low-value content. Pages that lack inbound links are also less likely to be indexed by search engine bots.
Next, search engine algorithms analyze indexed pages, taking into account over 200 ranking factors or signals, such as keywords and loading speed, to determine the order in which pages should appear in search results.
Think of the search engine as a giant library where the librarian has read every single book in the library and can tell you the exact book that has the answer to your query.
Unlike paid search ads, you cannot pay search engines to get more organic visibility for your website, which is where SEO experts like us come in.
How does SEO help in content marketing?
Content marketing is a process that focuses on using valuable content to drive potential customers to take an action. While having great content can help a website rank, high-quality pieces can only take your website so far.
SEO is a system that is actually strategized around content marketing. With SEO, you’re allowing your website and the content within its pages to be visible to the audience you wish to target.
Through targeted optimization and regular adjustments, an SEO strategist can easily drive more organic traffic to your website. These strategies can also help a small business grow a following.
What Are The Most Important SEO Ranking Factors?
In SEO, there are certain factors that determine the ranking of your content or website on the SERP. A #1 ranking means your website appears as the first result when people search for a particular term or query. The closer you are to the top results, the higher your click-through rates will be. The top three results can get up to 400,000 organic clicks.
There are at least 200 ranking signals that search engines use to determine the web pages that appear on the first page of the SERPs. But before we get into the top 10 Google ranking factors, let’s first discuss the different types.
There are three different groups of ranking factors:
Off-page ranking factors have to do with the techniques you employ to promote your website and content on the internet. This mostly involves backlinks and brand promotion.
On-page ranking factors are mainly related to the web page itself and how to make it friendlier to searchers. This mostly involves page titles, H1 tags, headings, image alt text, page formatting, meta description, and focus keyword.
Technical ranking factors are technical parameters that affect the visibility and overall performance of a website.
Off-page ranking factors
Off-page ranking factors measure entities outside your websites, such as social media platforms and influencers. However, the focal point of any off-page SEO strategy includes backlinks.
Backlinking
A backlink is a hyperlink from one website to a page on another website. Search engines like Google consider backlinks as “votes” for a specific page. In general, web pages with a high number of backlinks also see high organic search engine rankings.
Google first introduced backlinking in 1996. It has since become a game-changing ranking algorithm that acts as a strong indicator of the quality of a web page.
On-page ranking factors
Unlike off-page factors, on-page ranking algorithms are more specific to individual web pages. There are five main on-page factors that Google considers.
Relevancy
Relevancy is perhaps the single most important on-page ranking algorithm. If you want to rank higher on SERPs, you will need to do keyword research to find out what your target audience is searching online, and then produce high-quality content that meets their search intent.
Title and header tags
Title and header tags help search engines learn what your web page is about and index it properly. The title tag is also what is displayed on the SERP.
Meta description
A meta description is a short description that lives in the HTML code of a web page. While meta descriptions are not shown on the web page itself, it is displayed in search results and gives searchers more information about the page. A meta description that accurately summarizes the page’s content can significantly increase the click rate.
Image alt-text
An image alt-text serves several purposes. Firstly, it makes your web page accessible to visually-impaired searchers who rely on screen readers to use the internet. The alt-text will also be shown in place of your image if it fails to load. Finally, the alt-text helps search engines understand what the image is about and index it properly.
An optimized al-text can easily move your images to the first page of image results, which can also help boost your ranking.
URL Structure
The URL structure may not seem like it has a big impact, but it actually matters a lot to your search engine rankings. A website with a jumbled URL filled with a mix of characters does not help search engines learn about the page. In contrast, a URL that is concise and incorporates the target keyword is considered SEO-friendly.
Technical ranking factors
Technical SEO can be very overwhelming. Knowledge of website structure and content management systems is required to execute optimizations. There are four main technical strategies you should focus on to improve your ranking.
Page speed
Users who visit your website all expect a smooth browsing experience. Having a slow-loading website will increase your bounce rate and decrease your ranking. One way to check your website’s speed is by using Google PageSpeed Insight.
Usability on mobile devices
Google uses mobile-first indexing when it crawls websites. This means the search engine predominantly uates the mobile version of a website. As of 2021, Google now subjects all websites to mobile-first indexing.
To make your website rank, always preview your web pages to make sure that they are easily accessible and mobile-friendly.
Core Web Vitals
In 2021, Google introduced a new ranking factor called Core Web Vitals. The system quantifies user experience on your page by determining how long it takes for visible elements to load, how long it takes for your page to register a click, and whether there are any disruptive popups.
When looking to improve your Core Web Vitals, focus on addressing issues with your website’s loading speed, code modification, and image compressions, among others.
Internal links
Backlinks are links from other websites that point back to your site. In contrast, internal links are links that point from one page on your website to another.
Search engines crawl and index different pieces of content and pages on your website. The crawlers use internal links to learn more about the information you have on your website.
Making your internal linking structure more organized helps search engines and searchers easily find what they are looking for. One great way to stay organized with your internal links is by creating topic clusters, which act like an “umbrella.”
For example, let us say you are writing several articles about the topic of homeschooling.
Your main resource would be an “ultimate guide” or “everything you need to know” type of article covering all aspects of homeschooling. From there, you can create other articles that cover related subtopics, such as homeschooling tips and tricks and homeschooling models.
Bonus: E-A-T Factors
In addition to these ranking algorithms, Google also introduced the E-A-T factors. E-A-T stands for expertise, authority, and trustworthiness.
Expertise: Does the author of the piece have any requisite skills or knowledge in the field?
Authority: Is this website the best source to answer the searcher’s query?
Trustworthiness: Does the author provide a factual and unbiased presentation of the topic in their piece?
E-A-T was made to ensure that users are getting both the highest quality content and the right information when they make a search.
Under the new system, Google also placed websites that could lead to potentially life-altering results under the “Your Money Your Life” umbrella. Websites falling under this umbrella include medical sites, financial planning sites, and anything that could change the status of a person’s happiness, health, or wealth.
Technically, E-A-T is not a ranking factor. However, Google uses the system as a guideline to determine what content should be ranked higher.
According to E-A-T- guidelines, great content should help users, be created by an expert, be published on a credible website, and be updated regularly. While it is preferred that the content be created by a person with a high level of expertise, individuals with “everyday expertise” with real-life experience are also acceptable when appropriate.
What Does An SEO Agency Do?
Generating your own SEO work for your website can be very overwhelming. While it is not entirely impossible for a website to find success without hiring an SEO company, the chances of increasing your brand’s visibility greatly increase if you do employ an SEO firm.
An SEO team knows how to make your website rank on the first page of search engines and improve your organic traffic without paying for expensive advertising that smaller brands may not have the budget for.
Instead, the SEO company will invest its efforts in optimizing your website’s content to expand your reach. Having said that, SEO is much more than just ensuring the website has good content. It’s also about being able to provide a website that offers a rich user experience and is smooth to operate.
Why Use An SEO Agency?
Investing in an SEO company offers several benefits. A few significant examples include:
Form a better SEO strategy
A professional SEO company has the experience and knowledge to form a sound SEO plan to help boost your website’s ranking on the SERP. A great strategy will include steps to improve the website’s off-page SEO and on-page SEO as well as its loading speed.
Here at Create Venue, we pride ourselves on being able to provide our clients with measurable results in days.
Have more time to run your business
When you employ the services of an SEO company, you can easily outsource any ongoing SEO tasks, such as keyword research, content creation, and link building. In some cases, an SEO agency can also offer digital marketing and web design services.
This means you’ll have more time to focus on other aspects of your business.
Get your website operating smoothly
As discussed earlier in the article, one of the key things that search engines look for is a website that is easy to navigate. An experienced SEO firm has a team of professional web designers and web developers that have proven skills in creating an SEO-optimized and mobile-friendly website.
Get professional advice
Maybe you have a great idea for a new website design or a well-written piece of content that would fit perfectly on your website. But you don’t know how to express the design or how to get your content to the internet.
What do SEO Services include?
Before you consider hiring a company to do SEO services, it’s critical that you have a full understanding of what SEO services are.
SEO Services are search engine optimization services offered by an individual or a firm that aims to optimize your website for SEO. Optimizing will allow you to capture more website traffic, attract more clients, and boost revenue from search.
Most SEO plans will include strategies to improve your on-page, off-page, and technical SEO. There are also certain plans that focus on key areas, such as off-page SEO.
Here at Create Venue, we offer a wide range of SEO services to help improve your company’s bottom line. Our services include:
- Quick Win SEO Analysis & Activation
- SEO Audits
- Technical SEO
- Strategic SEO
- Local SEO & Google My Business
- SEO For Ecommerce
- Site Speed & Web Core Vital Optimization
- SEO Backlinking & Digital PR
- Internal Link Building & Content Hub Development
- Professional Content Writing & Copy Writing Services
- SEO Content Creation & Optimization
- Schema & Structured Data Development
- Competitive & Content Gap Analysis
- Keyword Research & SEO Reporting
- Voice Search
- Custom CMS SEO Services for All Mainstream CMS Platforms
- Web Admin Assistance
- Target Audience & Market Analysis
If you’re a local or an e-commerce store, our local and e-commerce SEO services will give you a competitive advantage that can maximize the impact of an SEO campaign. We tailor SEO plans to fit the needs of clients and provide an all-in-one solution, allowing you to focus your time elsewhere.
What do SEO services cost?
The pricing of SEO services varies depending on a number of factors, including the SEO plan, service provider, and more.
As of 2022, most SEO projects cost between $1,500 to $5,000 per month based on the scope of the project. Overseas SEO agencies may charge $10 to $50 per hour. Individual SEO consultants, on the other hand, charge between $100 to $300 per hour.
Search engines like Google are constantly changing their ranking factors and algorithms. Content marketing should also be a gradual process in order to achieve the best results over time.
It is advisable that you start with a monthly or annual contract with an SEO company to ensure that the results of a campaign can be properly maintained. Entering into a long-term contract with an SEO company would also ensure that your website is promoted continuously.
If you’re curious about how much Create Venue’s professional SEO services cost, we encourage you to get in touch with our specialist. Here at Create Venue, we create SEO packages to meet your needs and employ strategies that would give your website the best results possible.
In Summary
It takes plenty of time and research to effectively connect with your audience and achieve success in organic search. This is where Create Venue comes in. Our SEO process is geared towards helping business owners gain a foothold in the increasingly competitive market.
To do so, our team takes the time to get to know you and your model. By doing so, we learn more about your audience and competition, which helps us more effectively develop a customized SEO plan tailored to your brand’s exact needs.
Frequently Asked Questions
Does SEO really work?
Search Engine Optimization is a very effective strategy that can generate organic traffic for a website. It can also be used by companies to garner more leads and sales.
Having said that, no one can guarantee results. Even a team of SEO experts cannot promise a specific rank on SERPs. This is because search engines like Google constantly make updates and changes to their algorithm.
Why is search engine optimization important?
When searching for a service or a product online, searchers are more likely to go for websites and businesses listed on the first page of search results. SEO helps you rank higher in search results, giving your brand more visibility. Potential customers are more likely to click over to your site and convert sales if you are in the top five suggestions.
Apart from converting leads, employing an effective SEO strategy can also boost your website’s credibility and maximize your unpaid and paid marketing campaigns.
How often should SEO be done?
SEO is a long-term process, but it doesn’t mean you need to check your SEO every day. Smaller businesses typically need to check SEO once every six months. However, companies with larger websites and plenty of content should review their SEO strategy every quarter.
Do I need an SEO agency?
If you are looking to consistently generate revenue in a saturated online market, hiring an SEO agency should be something to consider. Hiring an SEO company helps businesses earn more because they provide access to advanced marketing and experienced specialists that know how to make your brand visible to a larger audience.
Having said that, reconsider your strategy if you don’t plan to make an ongoing investment in SEO. This type of system does not show results in a snap. SEO requires several months to work.
